The No B.S. internet marketing Blog By Lauri Niskasaari

In this post I want to point out few simple FACTS about email marketing…

They say money is in the list. That`s a phrase you`ve heard about million times before but I`m going to crush that phrase and flush it down the toilet!

MONEY IS NOT IN THE LIST!

go ahead and say: “What the heck? But you say that the list is your most important money-making tool and…”

Well, yeah…few years ago you could have  loaded up any pre-written sales email and make money but today it`s not that easy.

You need to understand the fact that more and more of people are using autoresponders and MOST of those marketers use autoresponders to send out nothing more but sales pitches…(some people call it spamming…)

And it means more and more people are used of getting loads of JUNK emails saying: “Buy this and Buy that and This offer ends midnight so get yours while you still can…BUY, BUY, BUY!”

You know what I mean, don`t you?

I mean, How many emails you have gotten in past few days that had no other content but “Buy this awesome product…”

…And how many emails you have gotten that actually helped you?

Now, my guess is you have gotten MORE of the “buy this and buy that” emails…and I guess you are tired of receiving endless stream of sales pitches because you most likely feel like the marketers who send you stuff like that are just trying to rip you off!

the Question here is: “Do you want to buy something from them?” (Especially when you get 10 exactly same emails with same exact headlines in the same day…)

Do you really think you will be making long-term money with email marketing if YOU go and load up your autoresponder with those “buy this product now” -emails? The answer is NO! You can make some money, but if all you offer is endless stream of sales pitches, your subscribers begin to think you only want their money and guess what happens? You`ve just lost a subscriber…

The biggest reason why most of people fail miserably online with email marketing  is because they have this mentality of “I just want to get paid, no matter what!” and those people make internet marketing look bad!

I am going to be honest with you here: If your ony motivation is to make sales, I suggest you forget about online business right away! You will fail if your number one motivation is to make money and there`s nothing more in it for you! You will only become another marketer who is sending out sales pitches that no-one wants to read.

I confess..I used to be like that also…And I´m not too proud about it…

I used to wonder what I am doing wrong because I`m not making sales and people want to unsubscribe from my list(s)…and in general, I didn`t feel happy about the way I was running my business. Simply, there was no joy in it and I was feeling empty inside…

…But Then I learned something that changed it all…

What I`m going to teach you here is the most important thing of successful internet marketing. (or any business whatsoever.)

When you write to your subscribers, your main motivation should Never, ever be in making sales!

Now, making sales and getting checks is awesome but if you are not helping people to achieve Their goals, your online business will fail miserably and sooner or later you will begin to feel like crap!

The Most important factor about making money with email marketing is based on helping your subscribers  to achieve their goals!

Okay, you can ask: “And how giving free information makes me any money…”

Well, You must understand that your subscribers need to have a Good Reason To Buy From You.

What I`m saying is that you need to build a relationship with your subscribers and give them good information they can put in action and use immediately. (But you shouldn`t write email that`s full of your affiliate links…)

You need to earn the right to recommend your own products and services (or affiliate products). You see, you need to prove you are “the good guy” who wants to help people…Not another greedy marketer who only wants to sell stuff.

If you give enough useful and good information away for free, your subscribers begins to see you as a your friend (and that`s who you should be…a friend to your subscriber) and they begin to trust you. And once they trust you and you recommend them your affiliate products (that you actually reviewed and used yourself to see it`s actually good product) You will make LOTS of sales.

You begin to see how this works?

Your relationship with your subscribers is the most important thing about making money outta your list. When you give away good information, your subscribers look forward to reveive emails from you…and that`s a really good position to be in!

In a nuthsell, If your readers get lots of good information from you, they begin to think that you are one of the few people online who actually cares about them and wants to help them. Once they see your email in their inbox, they will smile because they know that what you say is worth of their time (and money) because you are revealing them things that will benefit them!

Really, this is the Ultimate Secret Of making money with email marketing…

in  the next post I`ll show you how to write emails that are full of good content and useful information…even if you think you`re a complete newbie who has nothing to write about.

>>> Click Here to Go to Next Post in this series…

Thanks for reading!

-Lauri

P.S. You  can get people to do exactly what you want them to do as long as you follow few simple rules. There are simple relationship marketing secrets  that allow you to become a sales magnet and double (or triple) your sales…Click here to learn those secrets…

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Okay, I´ll point out few things about getting started with autoresponder.

First, I use aweber and I really don`t have any interest  on changing my autoresponder. (Yeah, they are awesome, that`s why… and in case you don`t already have autoresponder, click here to check out aweber…)

…And I don`t know if other AR`s have the same functions…But let`s get started and you should get the point.

After you`ve created your list at your autoresponder, you should customize your “confirm message”.

With aweber it`s done by clicking My lists ==> Confirmed opt-in:

And as you click you will see this:

You should customize the subject line first…

This is my subject line with my secret paypal cash list:

— {!firstname_fix}, Confirm your request for Secret PayPal Cash -report —

the {!firstname_fix} inserts first name of the subscriber to the message and I suggest you personalize your message.  Customizing your subject line is important!

Next you have “Intro” box and the main reason for this intro is to get people click the “confirm” link so they will opt-in to your list. This is the message I use with my secret paypal cash:

“Hey {!firstname}. I received your request for
`Secret PayPal Cash` -report (Value $67)

Before you get to download your report, you need to confirm
your email address and make sure it`s really YOU who
requested this information.

All you need to do is click the link below to confirm and
you`ll receive your Secret PayPal Cash report to your inbox…

———————————————————–
CONFIRM BY VISITING THE LINK BELOW:

http://www.aweber.com/z/c/?xxxxxxxx

Click the link above to give us permission to send you
information. It’s fast and easy! If you cannot click the
full URL above, please copy and paste it into your web
browser.

———————————————————–
If you do not want to confirm, simply ignore this message.”

———————————————————–

Again, You`re welcome to use my intro message as your template. Just edit it out to fit your needs…

The final thing at this page is to edit out “confirmation success page”:

In earlier blog post I discussed about setting up confirm / thankyou / download pages. (You can see that blog post by clicking here…)

In short, What you need to do is set up a page where people will be redirected after they click the confirm link…You can see my “confirmation success page” by clicking here… That page makes me nice amount of extra money so it`s well worth of setting up a page like that! You can download the template for the exact page I´m using by clicking here… All you need to do is edit it out with your  info and add affiliate link to product you wish to promote and your all set…

Okay, Once you`ve set up your redirects, you need to obviously have a follow-up message where you give your download link to your free report.

If you use aweber, go to Messages ==> Follow up => Add new follow up message:

I use this very simple email as my Welcome email with my secret paypal cash report:

First, subject line:

{!firstname_fix}, Download Link For Secret PayPal Cash -report

…and this is the actual content:

Hey {!firstname_fix} and welcome aboard!

My Name is Lauri Niskasaari and I´m author of several ebooks and reports
and I run numerous of websites including:
www.DeadliestAffiliateWeapon.com
www.FreakingHugeList.com and
www.ExchangeInferno.com…

Anyway, my main motivation is to help people make money online
with scam-free and No B.S. methods and this time you`ll get to know awesome
little-known secret to make easy PayPal Cash…

I bet you already want to know what the heck this is all about so I let you
read the report now and see for yourself:

(and This is where my download link is…)

Enjoy,
-Lauri Niskasaari

If you have anything I can help you with, just drop me a note at:
lauri@secretpaypalcash.com or hit reply to this messge and I´ll get back
to you as soon as possible

————————————————————————

…and that`s it! (Again, you can model my welcome message if you wish…Just edit out with your details…)

Very simple, Introduce yourself and then give the link for your free report.

I also suggest you start to interact with your subscribers by saying they can contact you if they need any help. It`s very important to build a relationship between you and your subscriber and you should be there for your subscribers…

Go and set up your redirects, thank you pages and your first follow-up message now…We`ll be talking more about follow-up messages later on but this should get you started…

>>> Click here to go to next blog post in this series…

Thanks for reading,

-Lauri

P.S. If you want to learn how to generate LOTS OF MONEY with REALLY SMALL  list, I recommend you click here now…

…And in case you still don`t know how to set up a website, I recommend you check this out:

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Okay, I`ll be showing how to make money before your subscriber even gets to read your free report! I use this method with all my lists and it`s making me extra $100-200+ every month so it`s pretty cool.

So, you got your squeeze page set up and you`re ready to rumble

There`s one more thing I´d like you to do and it is “Thank you page”. Actually I am using two of thank you pages.

Here`s example for my secret paypal cash report:

First, when people sign-up to my list,  They are being redirected to another page which you can see by clicking here…

As you see, I´m not selling anything at that page. I´m just telling people they should confirm their email address BEFORE they get my free report…Now, this is very important! If you don`t tell people they need to confirm they email, they may just end up missing your confirmation email and they never subscribe to your list!

This is what I tell at my page:

“You will be receiving an email from me, Lauri Niskasaari,

from the email address Lauri @ SecretPayPalCash with the subject line: “Confirm your request for Secret PayPal Cash -report

Check Your Inbox Now for the confirmation email!”

If you don`t do this, there`s a chance of having unconfirmed subscribers meaning they actually are NOT on your list unless they confirm their email! Now, if you just redirect people from your squeeze page to your affiliate link, they may end up being confused and forget to confirm their email…

That`s why you should Do the selling AFTER they have confirmed their email address!

You can use my page as example for creating your own “confirm” page and you can download the template by clicking here.

Just edit it out with your info in your html editor and upload to your server.

There are two ways to do this:

1. upload the php file to your domain root…In this case your page is located at www.yourdomain.com/confirm.php

2. You can create a folder called “confirm” in your ftp and upload the file to that folder and rename it as index.htm (and go and see your confirm page works fine at www.yourdomain.com/confirm)

After you`ve uploaded you need to set a redirect at your autoresponder so when people sign up to your list, the first thing they see is that page. If you use aweber it can be set up at “webforms”. Just click the name of your list and under “settings” tab you can find “thank you page”. Just choose Custom Page and fill in the url address of your Confirm page…here`s example:

The second step in this process is to create a “thank you for confirming” -page. You can see an example by clicking here…

As you see it only has few lines of text BUT this page is making me nice amount of extra money.

Basically, when people confirm their email address they are being redirected to thank you page and some of people buy the product I recommend. Talking about easy cash

You can download the template by clicking here…

And again, edit out the text as you wish and add the link to your chosen affiliate product to make some extra money.

…and use the two of the options like before:

1. upload the php file to your domain root…In this case your page is located at www.yourdomain.com/thankyou.php

2. Create a folder called “confirm” in your ftp and upload the file to that folder and rename it as index.htm (and go and see your confirm page works fine at www.yourdomain.com/thankyou)

And again, log into your autoresponder and redirect your subscriber to your thank you page.

If you use aweber, go to my lists ==> confirmed opt-in

And scroll down until you see this:

After you fill in your thank you page address, you`re all done!

After you have set up your “thank you for confirming” -page and “Thank you” -page you have just created first source of income and once you set it, there`s nothing more you need to do. Pretty cool, huh?

Oh, I almost forgot…a download page for your product can be monetized too.

So, you need to have a download page where your subsribers can go and get their free gift…Again, I have created a ready-made template you can use…

You can see the example of the page by clicking here

As you can see, there`s a download link for the free report but there`s also a product “recommendation” and it`s making me extra sales…So you should add something similar to your download page also…

You can download the template by clicking here…just edit it out and upload to your server. create a folder called dlyourrreport (replace “yourreport” with your report name or come up with unique name for your download folder…)

Oh, remember to edit out the “Title” of the page… just go to “source code view” of your editor and locate this <title>Secret PayPal Cash</title> and replace  the “Secret PayPal Cash” text with the text you wish people to see when they enter your site…

And that`s it….you`re all set…

So, to clarify this process, here`s  how this whole process works:

So, when people come to your squeeze page and subscriber, they are being redirected to your “confirm your email” page where you say they should check their inbox and confirm their email address.

Once they confirm, they are being redirected to a thank you page where you thank you for subscribing and tell them to check their inbox for download link. At this page you also “recommend” a product and sometimes make some extra money…

After they check their inbox and go to download page, they download your product and also see your “second recommendation”…and you have a high chance of making more of extra money!

>>> Click here to go to next blog post in this series…

Thanks for reading,

-Lauri

P.S. I also use exit grabber exit popup at some of my index pages to make few extra sales with people who don`t subscribe to my lists. I don`t want to leave the money on the table and the exit popup works pretty well… You can check out the exit grabber by clicking here if you wish to add it to your sites…

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I`m going to share you some very basic ftp tricks that you need when you`re setting up a site.

using ftp software like coffee cup ftp is very easy. Here`s the basic display where you see the files you want to upload from your computer and the location where you want to upload the files:

First, If you set up a website…let`s say it`s yoursite.com

What makes this site “visible” is index.htm (or .html) file. So, when setting up a site, your main page that you make with your website editor should be named as index.htm (or html) and it should be uploaded to the root of your domain which can be located at: /public_html/yoursite.com (where yoursite.com is your domain name)

Here`s a screenshot  from my Secret PayPal Cash site so you can see how it looks like:

So, what makes my site visible at www.secretpaypalcash.com is the index.htm file.

Okay, that`s pretty easy, right? Whenever you put up a site, your squeeze page or sales page should be named  as index.htm or index.html so it actually gets seen…

But what if you want to create something like http://www.yourdomain.com/freestuff

Okay, it`s very easy using ftp.

With coffee cup ftp it`s done this way:  right click on your /public_html/yoursite.com and click “create folder” and name the folder as “freestuff” (or what ever you prefer)

Here`s example:

and after that you insert the name for your new folder, in this example it`s called “freestuff” so you insert freestuff without quotes like this:

And out comes your new folder. So, what you have just done is you created http://www.yourdomain.com/freestuff

Next you need to create a separate index.htm file and upload it to the folder  http://www.yourdomain.com/freestuff

Again, the site won`t show up until you have the index file located at that folder.

All you need to do is double click the folder where you want to upload the file(s) so you`ll see yourdomain.com/freestuff in your ftp software. After that all you do is drag and drop the files from your computer to the server like this:

And once you`re done, type in the http://www.yourdomain.com/freestuff in your browser to check out everything is ok…

In my example, you can see the http://www.secretpaypalcash.com/freestuff/

I suggest you create three folders named “confirm” and “thankyou” and “dlyourproduct” (edit out yourproduct with your product name) because you will be needing those folders to make some money when people subscibe to your list…

As you see, this is very easy stuff and you should play around with your ftp software to get familiar with it…

Thanks for reading,

-Lauri

>>> Click here to go to next post in this series…

P.S. If you want to get started fast, I also suggest you check this out:

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Setting up domain and Hosting can be confusing especially if you`re just starting out.

Here are few most common questions:

• what should you look for in a webhost?

• What`s the difference between shared hosting, reseller hosting, VPS and dedicated hosting?

• What the heck is cPanel and how to use it once you figure out what it is?

• Once I have a domain and hosting, how do I actually link them together?

• How do I get my site up and running?

To be honest, these things that are not so hard. Yeah, it takes some learning but once you learn them, you`ll see it`s all pretty easy!

If you have problems understanding how web hosting works, there`s a free ebook I´d like you to read to solve the problems above.

The Book is called Website Hosting for Newbies and You can read it for free by clicking here…

It will help you to understand the basics of web hosting and cPanel. Go and read it now.

Just in case you need to know a best place to get domains and hosting, Check out Namecheap.com. They are my Number 1. choice and I just love their customer service…

Thanks for reading,

-Lauri

>>> Click here to go to next post in this series…

P.S. This is perhaps one of the best newbie guides online:

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Hey Again!

I hope you`re steamed up and ready to roll!

So, if you want to start making money with list building, it`s obvious you need to have these tools:

• Domain
• Hosting
• ftp software to upload your files to server (free)
• Autoresponder
• Free gift (to get people on your list)
• Squeeze page  template (free)
• Html editor (free)

1. Domain and hosting

I buy my domains from namecheap.com and I host my sites with them too. I highly recommend you check them out. They have been AWESOME when it comes to customer care. I´ve never had any problems with them and every single time I´ve needed anything, they have helped me. They provide live support and I can`t praise them enough.

I have no intention of changing my hosting provider because I just love them! If you ever have any problems with setting your domains or hosting, they will be happy to help you.

You know, when I was starting out I didn`t have a clue how these things work…but folks at namecheap helped me out with everything!  The took me by hand and told me how to set up my sites. (and they also have been upgrading up my blog installations manually without any extra costs…) Their hosting packages start from $2.91 so it`s not too pricey either. (and they also accept paypal payments…)  Click here to check them out…you won`t regret…

2. FTP software

Okay, once you get your domain and hosting up, you need to have ftp software so you can upload your squeeze page and other files to your server. The one I recommend is coffee cup ftp which you can get for free by clicking here.

Just configure it with your hosting username and password and you`re ready to go…

3. Autoresponder

Okay, before you go and google out “free autoresponder” I want to warn you! Those free systems don`t work! Trust me on this. You don`t want to get a system that delivers most of your messages to “trash” folder (if the message is delivered at all). Also you shouldn`t get self-hosted autoresponder. Some of my partners have been using them…and some of them had gathered over 5000 subscibers…to notice there are lots of problems with self-hosted systems like undelivered email and unexplained tech problems that cause all kinds of weird things.

You know, it`s really devastating to realize your hard work has been flushed down the toilet and you should have been smarter and start with professional autoresponder…

That`s why you should be smart and get the pro autoresponder to start with. I use Aweber and I love them! You get to test drive their system for $1 and if you don`t like them, you can cancel your account…They have lots the training videos and manuals that get you started.

Click here to start your $1 aweber trial…

4. Free gift to bribe people to subscribe to your list

you have few options here.

• The easiest way is to get ready-made reports you can brand with your own links.

One cool place to get them for free is to sign up to Stuart Stirling`s “turnkey cash kits” where you get re-brandable reports PLUS squeeze page and thank you page and follow up series…Check it out by clicking here… it`s very easy way to get started.

Another good place for brandable ebooks is viral ebook explosion…

• Second way is to use PLR (private label rights) content to put out your own report -FAST! If you get unrestricted PLR products, you can modify them as much as you wish and add your name as author so it`s really fast way to get going…

I like to use Tradebit to find PLR ebooks,  reports and software for cents…There`s lots of good stuff and I recommend you check it out by clicking here…Just do a search with “PLR” or “PLR ebooks” and you`ll come up with lots of products you can edit out and make them your own…

Also, One place to get free PLR stuff is PLRwholesaler.com

• Third way is to write your own. It`s not so hard once you get going!

The report you give away doesn`t need to be 200-pages long. It`s the value of your information that counts! There are lots of 5-page reports that are really good! Just make sure you provide good info and you`ll be doing just fine…

Fourth way is to hire a ghostwriter to do the job.  One place to Check out for ghostwriters is elance.com

5. html editor

I`ll give you two options here:

My Free Website builder comes with tutorial videos and all kinds of goodies…Click here to get it...

If you don`t already have html editor , I suggest you get NVU for free by clicking here. Their site also offers lots of tutorials and tips so you can get started making websites with ease…

6. Squeeze page template

Click here to get nice squeeze page template for free… It`s very nice template you can easily edit out with “My free website builder” or “NVU” to make really cool squeeze page for your product. It`s very good template and basically you only need to edit out the text to match your free offer…and add your subscription box, of course!

WHOA! You just got lots of info and I hope you go and take action now. I´ll be writing more detailed stuff about these subjects later on but the info you just got should get you started.

Go for it!

I`ll be adding more info here soon so stay tuned!

If you have ANYTHING you need to ask, just comment on this post and I´ll be happy to help you out. If you want to get more details on specific subject, all you need to do is ask and I´ll write a blog post covering the subject.

I´m writing this stuff to help you and I want to see you happy! That`s why you should ASK if you need anything!

-Lauri

>>> Click here to go to next blog post in this series…

P.S. If you want to know how to get started FAST, I recommend you check this out:

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Micro Niche Finder is SEO based research tool from James Jones. What it does is it allows you to dig into micro niches with ease and dominate those niches. This tools also reveals how your competitors are doing!

I must say this is piece of art program and I recommend it from the bottom of my heart!

The userface is very simple and easy to use. No extra bells and whistles, just straight to the point stuff.

How it works?

Well, if you want to find a micro niche, all you need to do is write a keyword and you will get a list of search terms for your kw.

To be honest, it`s very, very easy to use that list and find the money-making niches.
You will get all the stats telling about competition and it`s really cool.
You will get to see if it`s worth of giving a try to a certain niche or is it too heavily competed.

That`s how these kinds of softwares should work: If you know there`s no way you can be successful, you have just saved LOTS of time.

Oh, there`s AWESOME button that will give you random suggestions on niches (Brainstorm button).
And if you`re completely stuck and don`t know which way to go, just hit that magic button and ta-daa! The game is on again!

In a nutshell, this is a MUST program and it`s worth of every penny!
It does everything it promises and it makes finding profitable micro niches VERY easy!

Click here to check out cool videos to see how it works…

-Lauri

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The Affiliate Code is a video course  by  Michael Jones. It`s claimed to cover lots of techniques for making huge profits online doing affiliate marketing and to explain how to set up an affiliate marketing campaigns to create residual income source(s) .

So, is the affiliate code delivering what it promises?

First, it`s a quite massive course, and I had high hopes in the very beginning…

I was really hoping to find fresh info and new tricks…and I learned a LOT to be honest! Actually there was a new keyword research technique which was awesome (that alone is worth of gold)

Another great thing about affiliate code is that it`s very friendly to newbies because it`s easy to understand and apply.

It covers all the foundations of successful affiliate biz like How to set up autoresponder, squeeze page, a blog and how to generate traffic. There`s also LOTS of more useful stuff you can use to create a fully-working online business and make money online.

If you`re a newbie (or if you have been failing online) I recommend you check out Affiliate Code by Michael Jones. Yeah, it takes some money to get started with the system but you need to understand that in order to be successful online you need to have theese tools: domain, hosting and autoresponder.

The affiliate code works if you put in action what Michael Tells you, that`s for sure!

Click here to check it out…you won`t be disappointed!




-Lauri

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