Archive for the ‘email marketing’ Category

Most of internet marketers pressure the importance
of having your own email list…

Yeah, talking `bout the good old phrase that goes:
“Money is in the list”

But The money in the list phrase is not the whole truth…

Let me explain a little further, ok?

Once you have when a list of subscribers and when you send out
emails, People almost automatically expect you to send them sales pitches.

I bet you already know this if you belong to few mailing lists,
don`t you?

What I mean is this:
When you sign up to get free report from someone,
you will most likely later on receive emails that contain cr*ppy
info that`s disguised as helpful…

…And those emails are full of affiliate links…

Let me ask you, do you want to buy something from people like that?

I mean, most of the time I get email, I almost instantly feel
that the sender is only after my wallet…

Oh man, can you smell the desperation here?

Now, If YOU are going to send emails where your only intention
is to desperately make money, it shows!

I can`t explain why, but people sense when you desperately
want something (like money) from them.

People will begin to feel you want to force them to buy something.

It`s not hard to Guess what happens next…

They don`t want to buy from you because THEY don`t have any
reason to buy from you! It`s all about you, you and you…

That`s a surefire recipe for disaster and failure!

That`s why you should ALWAYS on ONLY focus on helping your
subscribers.

Knock down the desperate need for money when you write for them
and provide real valuable info they can use.

Show that you are not another greedy marketer who is after
their credit card. Show that you care and value them.

But how will that make you money?

Well, the thing is that when your main motivation is to
help people, they begin to trust you and see you as their friend.

And when you have their trust and you promote something,
(That you know will help your subscribers)
They know it`s valuable and worth of buying.

You see, when you have proven that you provide ONLY good info,
You have earned the right to present them product offer of some kind.

And even when you promote products,
Your main focus should be helping them out.

What I mean is you should give people info they can use
even if they don’t buy from you.

Keep that in mind when you write to your subscribers.

You should have this attitude that says:
“It doesn’t really matter if people buy or not because
the only reason I write to them is to help them.”

I hope you enjoyed reading this email.

Thanks and see you later,
-Lauri

P.S. If you want to know more about relationship email marketing, I suggest you click here…

If you enjoyed this post, make sure you subscribe to my RSS feed!

Okay, once you have written your follow up email, you need to load it up to your autoresponder.

This is how it goes with aweber: click Messages ==> Follow up

And then click add new follow up message:

And then you`ll get to add the headline and choose if you want to choose html or plain text template for your email.

This is how it looks like:

I almost always use html template (basic template).

This is because html template allows you to track open rates for your email and add nice-looking tracking links to my emails.

…and If you use plain text template, you can`t track open rates and if you want to track clicks, the link looks ugly (and long).

The thing is, if you want to add a link to affiliate product using html template, you can make it look like it`s not affiliate link at all…All you need to do is click insert / edit hyperlink button:

And then you`ll come up with the box where you fill in the details of your link:

…and You can enter something like “Check this out” to link text section to make your link look good.

For example you have a product you want to promote and you`ve got affiliate url like:  http://xxxxx.xxxxx.hop.clickbank.net/  you can enter something like “check this out” as text and you`ve just created a good-looking clickable link that doesn`t look like affiliate link.

So instead of giving out ugly looking affiliate link (that no-one wants to click) your link looks nice and like part of your email content. This is a good way to increase your click through rates.

After that you`ll need to enter how many days after your previous follow-up message you want your current message to be sent.

Also remember to check the Track links box so you can see how many clicks you get:

After that you can preview and save your message and you`re all set. Pretty easy, right?

Thanks for reading,

-Lauri

If you enjoyed this post, make sure you subscribe to my RSS feed!

Okay, in this post I will show you how to format your follow up email so it`s easy to read and I`ll show you how to monetize the messages in a way that you`ll make money without selling.

You`ll be writing Content-based emails so you won`t hard-sell anything. Just write good content so your subscribers begin to see you as valuable source they can trust.

In case you missed a lesson on how to write content-based emails:

…click here to see part 1…

…and click here to see part 2 (Links open in a new window)

So, let`s get going…

Okay, formatting your email is very important because if your email is hard to read, you give unprofessional impression and your subscribers don`t bother to read what you are saying…

I mean, when you write your email messages, you should have enough “white space” in your email messages.

I`ll demonstrate this with the “lorem ipsum” dummy text…

1. Without white space:

“Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”

2. With white space:

“Lorem ipsum dolor sit amet, consectetur adipisicing elit,
sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco

laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate
velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident,
sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipisicing elit,
sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco

laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate
velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident,
sunt in culpa qui officia deserunt mollit anim id est laborum.”

As you can see, example 1 is pretty hard to read and your eyes don`t have time to rest.

Example 2 demonstrates how much difference white space can make. White space gives the eye a chance to rest, and it`s very important when you write online document.

Physical offline documents like books and newspapers are quite easy to read even if they have text close together but online documents need to be designed in a different way.

It`s a proven fact that it`s harder for out eyes to look at computer monitor than offline document and that`s why people don`t want to read emails that are not formatted the right way; It`s simply not easy to read!

To make your email easier to read, you should have white space and text breaks in your email messages.

What you should do is write as short sentences as you can and add text breaks (white space) between paragraphs.

I usually write paragraphs that contain two or three sentences and then add text break…

When you write email messages, make sure you send a test email to your own email address to see everything looks fine and it`s easy to read.

Next you should monetize your email message but you`ll do it without selling. As you remember, people don`t like to be sold…

But if you give valuable information away and close out your email message with “additional resource” in form of affiliate link,  people will be interested in checking out that link and you`ll have a high chance of making sales.

Basically All you need to do is add a P.S. at the end of the content email and watch what happens.

So, if you write email follow up, this is how it should look like:

——————————————-

Hey firstname,

content content content content
content content content content

content content content content
content content content content

content content content content
content content content content

content content content content
content content content content

Thanks for reading,
-Your name

P.S. If you want to know how to _____(fill in the blank)
You should Check this out:
—And your link goes here—

——————————–

So, what you do is add a P.S. at the bottom of your email. But there`s a catch…

If you write about web hosting, for example, you should recommend a web hosting company you are using or ebook that tells about setting up hosting and website…and of course you should give out your affiliate link so you`ll make money in the process

So, Your P.S. or signature line Should go hand in hand with the content you write and you`ll see people clicking through your link

and if we use the web hosting as example, your P.S. should be something like this:

P.S. You want to know where I host my sites?
—and your link here—

Don`t hard sell anything here. Just put out your affiliate link as additional resource for your subscribers.

Oh, and you shouldn`t write too long emails (or blog posts) because your subscribers want to get info fast!  Keep your emails short but informative and you`ll be doing great!

In next post I`ll show you how to actually load up your autoresponder follow up messages…

>>> Click here to read next blog post in this series…

Thanks for reading,

-Lauri

P.S. You want to know ebook that`s full of little-known Email marketing secrets that can make Huge Difference?  I`ve been using this guide to get AWESOME results and you can Click here to check it out…

If you enjoyed this post, make sure you subscribe to my RSS feed!

Okay, now you need to use your autoresponder to build relationship with your subscribers.(and make money later on…)

So, how do you create helpful content to your subscribers…and what if you`re a complete newbie who has nothing to teach?

Actually, writing good content is very easy.

First, if you`re a complete newbie and you have been online only for few months, you have this nagging feeling that you have nothing to teach to others. Well, you`re all wrong! In those few months you have learned something, haven`t you? You know much more than someone who started today!

Just make a list of things you have learned.

• What mistakes have you made online since you started? (that have cost you money)
• What products you have tried that helped you out?
• What services have you tried?
• Where have you been searching for help?
• Who has been helping you out?

You must have learned something…even if you started today! You have learned something by reading this blog and you can use it to provide content to your readers.

But what if you have something you can`t figure out yourself and you need help in finding answers to your questions, or questions your subscribers may be asking?

How can you help your subscribes if you don`t know anything about some specific subject?

Okay, if you need help with a specific subject…or if you need help in general, I suggest you join Warrior Forum right away…

(If you`re niche is not Internet marketing -based, do a google search for a forum that`s targeted for your niche)

Warrior Forum is full of internet marketing pros who are happy to answer your questions and help you out. All you need to do is ask for guidance for your specific issue and you will get answers.

That`s what I do myself!  If I´m not sure about something and need help, I`ll log in to WF and shoot away my question, and in most cases I get awesome answers that I can use to provide content. All I need to do is ASK. So you better click here to join warrior forum…

And once you`ve got answers to your questions, you can use those answers to provide a real, useful information to your subcsribers! It`s very easy and you are also learning new stuff you in the process.

All you do is share your personal experience about things you`ve tried and there you have it; good content your subscribers can use.

There`s also another resource I use when I seek for help and it`s called Ezinearticles.com

It`s article site where you can find tons of articles to learn useful things. If you want to know about email marketing you only do a search with that term and you`ll see a list of articles you can use to learn more about it…

Actually I did a search for the term “Email Marketing” and here are the results:

All you need to do is find the juiciest tips and try out those tips. After that you can use it to write helpful content for your readers. Learn, learn and learn! That`s the key to providing good content.

So, It`s quite easy to provide good content. Basically, Once you learn something, you share your personal experience with it to your subscribers. That`s all you need to do.

Okay, now you know how to produce a content-based email and I suggest you start producing your content right away. Use your favourite word processor and write up few good articles you can use with your autoresponder…Just write with your own style and you`ll be doing great!

In Next post I`ll show you how to actually load your messages to autoresponder…and I´ll give you few tips about formatting your email also (Very important, `cause you`ll learn how to make money without selling anything…)

Thanks for reading,

-Lauri

P.S. I think you could also benefit from this relationship marketing guide…It will teach you how to make good money by creating relatioship with your readers…

If you enjoyed this post, make sure you subscribe to my RSS feed!

In this blog post I`ll show you how to write autoresponder follow-up emails to create relationship with your subscribers so they can`t wait to read your next email.

First, here are some basic rules of relationship marketing with autoresponder:

• Provide useful information. Don’t send a message out only when you want to promote something.

• Ask what your subscribers want and need. One of the best ways to get good relationship with your subscriber is to simply ask them: “How can I help you?” and after that give them what they need.

• Send Gifts. Give away free reports, free templates, free software…You can use tradebit.com to find lots of unrestricted private label rights ebooks, software and articles. You can do pretty much anything you want with those products (just make sure you check out the rights) Just do a search at tradebit.com with keyword “PLR” and you`ll come up with lots of stuff you can give away (and put your name as author…)

• Let them know you`re a human. Tell them about your personal side of life…let them know you`re not perfect and you`ve made mistakes and learned from them…You can also share something about your personal life if you will. Just let them see you`re a human, not another “sales robot” talking about new product launches.

• Educate your readers. If you write emails in form of free lessons, tips and tricks your subscribers will fall in love with you.  They will see you as a their mentor and friend and they will happily read your emails….And later on they will also happily read emails where you recommend a product or service you suggest them to check out.

So, that`s very basic stuff but it`s very powerful. If you just apply those few rules above, your subscribers will fall in love with you and once you recommend affiliate product or service, they will check it out because it`s YOU who recommended that product. That`s because they have learned that you are valuable source and you send only good stuff that`s worth of checking out!

Now you know the basics and I suggest you read the list above again so you REALLY get the point…

In next post we`ll get into creating the actual content to your follow-up emails.

>>> Click here to go to next post in this series…

Thanks for reading,

-Lauri

P.S. If you want to learn how to make lots of money using Relationship marketing, you will LOVE this relationship marketing guide…

If you enjoyed this post, make sure you subscribe to my RSS feed!

In this post I want to point out few simple FACTS about email marketing…

They say money is in the list. That`s a phrase you`ve heard about million times before but I`m going to crush that phrase and flush it down the toilet!

MONEY IS NOT IN THE LIST!

go ahead and say: “What the heck? But you say that the list is your most important money-making tool and…”

Well, yeah…few years ago you could have  loaded up any pre-written sales email and make money but today it`s not that easy.

You need to understand the fact that more and more of people are using autoresponders and MOST of those marketers use autoresponders to send out nothing more but sales pitches…(some people call it spamming…)

And it means more and more people are used of getting loads of JUNK emails saying: “Buy this and Buy that and This offer ends midnight so get yours while you still can…BUY, BUY, BUY!”

You know what I mean, don`t you?

I mean, How many emails you have gotten in past few days that had no other content but “Buy this awesome product…”

…And how many emails you have gotten that actually helped you?

Now, my guess is you have gotten MORE of the “buy this and buy that” emails…and I guess you are tired of receiving endless stream of sales pitches because you most likely feel like the marketers who send you stuff like that are just trying to rip you off!

the Question here is: “Do you want to buy something from them?” (Especially when you get 10 exactly same emails with same exact headlines in the same day…)

Do you really think you will be making long-term money with email marketing if YOU go and load up your autoresponder with those “buy this product now” -emails? The answer is NO! You can make some money, but if all you offer is endless stream of sales pitches, your subscribers begin to think you only want their money and guess what happens? You`ve just lost a subscriber…

The biggest reason why most of people fail miserably online with email marketing  is because they have this mentality of “I just want to get paid, no matter what!” and those people make internet marketing look bad!

I am going to be honest with you here: If your ony motivation is to make sales, I suggest you forget about online business right away! You will fail if your number one motivation is to make money and there`s nothing more in it for you! You will only become another marketer who is sending out sales pitches that no-one wants to read.

I confess..I used to be like that also…And I´m not too proud about it…

I used to wonder what I am doing wrong because I`m not making sales and people want to unsubscribe from my list(s)…and in general, I didn`t feel happy about the way I was running my business. Simply, there was no joy in it and I was feeling empty inside…

…But Then I learned something that changed it all…

What I`m going to teach you here is the most important thing of successful internet marketing. (or any business whatsoever.)

When you write to your subscribers, your main motivation should Never, ever be in making sales!

Now, making sales and getting checks is awesome but if you are not helping people to achieve Their goals, your online business will fail miserably and sooner or later you will begin to feel like crap!

The Most important factor about making money with email marketing is based on helping your subscribers  to achieve their goals!

Okay, you can ask: “And how giving free information makes me any money…”

Well, You must understand that your subscribers need to have a Good Reason To Buy From You.

What I`m saying is that you need to build a relationship with your subscribers and give them good information they can put in action and use immediately. (But you shouldn`t write email that`s full of your affiliate links…)

You need to earn the right to recommend your own products and services (or affiliate products). You see, you need to prove you are “the good guy” who wants to help people…Not another greedy marketer who only wants to sell stuff.

If you give enough useful and good information away for free, your subscribers begins to see you as a your friend (and that`s who you should be…a friend to your subscriber) and they begin to trust you. And once they trust you and you recommend them your affiliate products (that you actually reviewed and used yourself to see it`s actually good product) You will make LOTS of sales.

You begin to see how this works?

Your relationship with your subscribers is the most important thing about making money outta your list. When you give away good information, your subscribers look forward to reveive emails from you…and that`s a really good position to be in!

In a nuthsell, If your readers get lots of good information from you, they begin to think that you are one of the few people online who actually cares about them and wants to help them. Once they see your email in their inbox, they will smile because they know that what you say is worth of their time (and money) because you are revealing them things that will benefit them!

Really, this is the Ultimate Secret Of making money with email marketing…

in  the next post I`ll show you how to write emails that are full of good content and useful information…even if you think you`re a complete newbie who has nothing to write about.

>>> Click Here to Go to Next Post in this series…

Thanks for reading!

-Lauri

P.S. You  can get people to do exactly what you want them to do as long as you follow few simple rules. There are simple relationship marketing secrets  that allow you to become a sales magnet and double (or triple) your sales…Click here to learn those secrets…

If you enjoyed this post, make sure you subscribe to my RSS feed!