In this post I want to point out few simple FACTS about email marketing…
They say money is in the list. That`s a phrase you`ve heard about million times before but I`m going to crush that phrase and flush it down the toilet!
MONEY IS NOT IN THE LIST!
go ahead and say: “What the heck? But you say that the list is your most important money-making tool and…”
Well, yeah…few years ago you could have loaded up any pre-written sales email and make money but today it`s not that easy.
You need to understand the fact that more and more of people are using autoresponders and MOST of those marketers use autoresponders to send out nothing more but sales pitches…(some people call it spamming…)
And it means more and more people are used of getting loads of JUNK emails saying: “Buy this and Buy that and This offer ends midnight so get yours while you still can…BUY, BUY, BUY!”
You know what I mean, don`t you?
I mean, How many emails you have gotten in past few days that had no other content but “Buy this awesome product…”
…And how many emails you have gotten that actually helped you?
Now, my guess is you have gotten MORE of the “buy this and buy that” emails…and I guess you are tired of receiving endless stream of sales pitches because you most likely feel like the marketers who send you stuff like that are just trying to rip you off!
the Question here is: “Do you want to buy something from them?” (Especially when you get 10 exactly same emails with same exact headlines in the same day…)
Do you really think you will be making long-term money with email marketing if YOU go and load up your autoresponder with those “buy this product now” -emails? The answer is NO! You can make some money, but if all you offer is endless stream of sales pitches, your subscribers begin to think you only want their money and guess what happens? You`ve just lost a subscriber…
The biggest reason why most of people fail miserably online with email marketing is because they have this mentality of “I just want to get paid, no matter what!” and those people make internet marketing look bad!
I am going to be honest with you here: If your ony motivation is to make sales, I suggest you forget about online business right away! You will fail if your number one motivation is to make money and there`s nothing more in it for you! You will only become another marketer who is sending out sales pitches that no-one wants to read.
I confess..I used to be like that also…And I´m not too proud about it…
I used to wonder what I am doing wrong because I`m not making sales and people want to unsubscribe from my list(s)…and in general, I didn`t feel happy about the way I was running my business. Simply, there was no joy in it and I was feeling empty inside…
…But Then I learned something that changed it all…
What I`m going to teach you here is the most important thing of successful internet marketing. (or any business whatsoever.)
When you write to your subscribers, your main motivation should Never, ever be in making sales!
Now, making sales and getting checks is awesome but if you are not helping people to achieve Their goals, your online business will fail miserably and sooner or later you will begin to feel like crap!
The Most important factor about making money with email marketing is based on helping your subscribers to achieve their goals!
Okay, you can ask: “And how giving free information makes me any money…”
Well, You must understand that your subscribers need to have a Good Reason To Buy From You.
What I`m saying is that you need to build a relationship with your subscribers and give them good information they can put in action and use immediately. (But you shouldn`t write email that`s full of your affiliate links…)
You need to earn the right to recommend your own products and services (or affiliate products). You see, you need to prove you are “the good guy” who wants to help people…Not another greedy marketer who only wants to sell stuff.
If you give enough useful and good information away for free, your subscribers begins to see you as a your friend (and that`s who you should be…a friend to your subscriber) and they begin to trust you. And once they trust you and you recommend them your affiliate products (that you actually reviewed and used yourself to see it`s actually good product) You will make LOTS of sales.
You begin to see how this works?
Your relationship with your subscribers is the most important thing about making money outta your list. When you give away good information, your subscribers look forward to reveive emails from you…and that`s a really good position to be in!
In a nuthsell, If your readers get lots of good information from you, they begin to think that you are one of the few people online who actually cares about them and wants to help them. Once they see your email in their inbox, they will smile because they know that what you say is worth of their time (and money) because you are revealing them things that will benefit them!
Really, this is the Ultimate Secret Of making money with email marketing…
in the next post I`ll show you how to write emails that are full of good content and useful information…even if you think you`re a complete newbie who has nothing to write about.
>>> Click Here to Go to Next Post in this series…
Thanks for reading!
-Lauri
P.S. You can get people to do exactly what you want them to do as long as you follow few simple rules. There are simple relationship marketing secrets that allow you to become a sales magnet and double (or triple) your sales…Click here to learn those secrets…
