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How to Write awesome autoresponder follow-up emails part 1 / 2

February 3rd, 2010 2 comments

In this blog post I`ll show you how to write autoresponder follow-up emails to create relationship with your subscribers so they can`t wait to read your next email.

First, here are some basic rules of relationship marketing with autoresponder:

  • Provide useful information. Don’t send a message out only when you want to promote something.
  • Ask what your subscribers want and need. One of the best ways to get good relationship with your subscriber is to simply ask them: “How can I help you?” and after that give them what they need.
  • Send Gifts. Give away free reports, free templates, free software…You can use tradebit.com to find lots of unrestricted private label rights ebooks, software and articles. You can do pretty much anything you want with those products (just make sure you check out the rights) Just do a search at tradebit.com with keyword “PLR” and you`ll come up with lots of stuff you can give away (and put your name as author…)
  • Let them know you`re a human. Tell them about your personal side of life…let them know you`re not perfect and you`ve made mistakes and learned from them…You can also share something about your personal life if you will. Just let them see you`re a human, not another “sales robot” talking about new product launches.
  • Educate your readers. If you write emails in form of free lessons, tips and tricks your subscribers will fall in love with you.  They will see you as a their mentor and friend and they will happily read your emails….And later on they will also happily read emails where you recommend a product or service you suggest them to check out.

So, that`s very basic stuff but it`s very powerful. If you just apply those few rules above, your subscribers will fall in love with you and once you recommend affiliate product or service, they will check it out because it`s YOU who recommended that product. That`s because they have learned that you are valuable source and you send only good stuff that`s worth of checking out!

Now you know the basics and I suggest you read the list above again so you REALLY get the point…

In next post we`ll get into creating the actual content to your follow-up emails.

>>> Click here to go to next post in this series…

Thanks for reading,

-Lauri

P.S. If you want to learn how to make lots of money using Relationship marketing, you will LOVE this relationship marketing guide