Posts Tagged ‘make money with email marketing’

Most of internet marketers pressure the importance
of having your own email list…

Yeah, talking `bout the good old phrase that goes:
“Money is in the list”

But The money in the list phrase is not the whole truth…

Let me explain a little further, ok?

Once you have when a list of subscribers and when you send out
emails, People almost automatically expect you to send them sales pitches.

I bet you already know this if you belong to few mailing lists,
don`t you?

What I mean is this:
When you sign up to get free report from someone,
you will most likely later on receive emails that contain cr*ppy
info that`s disguised as helpful…

…And those emails are full of affiliate links…

Let me ask you, do you want to buy something from people like that?

I mean, most of the time I get email, I almost instantly feel
that the sender is only after my wallet…

Oh man, can you smell the desperation here?

Now, If YOU are going to send emails where your only intention
is to desperately make money, it shows!

I can`t explain why, but people sense when you desperately
want something (like money) from them.

People will begin to feel you want to force them to buy something.

It`s not hard to Guess what happens next…

They don`t want to buy from you because THEY don`t have any
reason to buy from you! It`s all about you, you and you…

That`s a surefire recipe for disaster and failure!

That`s why you should ALWAYS on ONLY focus on helping your
subscribers.

Knock down the desperate need for money when you write for them
and provide real valuable info they can use.

Show that you are not another greedy marketer who is after
their credit card. Show that you care and value them.

But how will that make you money?

Well, the thing is that when your main motivation is to
help people, they begin to trust you and see you as their friend.

And when you have their trust and you promote something,
(That you know will help your subscribers)
They know it`s valuable and worth of buying.

You see, when you have proven that you provide ONLY good info,
You have earned the right to present them product offer of some kind.

And even when you promote products,
Your main focus should be helping them out.

What I mean is you should give people info they can use
even if they don’t buy from you.

Keep that in mind when you write to your subscribers.

You should have this attitude that says:
“It doesn’t really matter if people buy or not because
the only reason I write to them is to help them.”

I hope you enjoyed reading this email.

Thanks and see you later,
-Lauri

P.S. If you want to know more about relationship email marketing, I suggest you click here…

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Okay, in this post I will show you how to format your follow up email so it`s easy to read and I`ll show you how to monetize the messages in a way that you`ll make money without selling.

You`ll be writing Content-based emails so you won`t hard-sell anything. Just write good content so your subscribers begin to see you as valuable source they can trust.

In case you missed a lesson on how to write content-based emails:

…click here to see part 1…

…and click here to see part 2 (Links open in a new window)

So, let`s get going…

Okay, formatting your email is very important because if your email is hard to read, you give unprofessional impression and your subscribers don`t bother to read what you are saying…

I mean, when you write your email messages, you should have enough “white space” in your email messages.

I`ll demonstrate this with the “lorem ipsum” dummy text…

1. Without white space:

“Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”

2. With white space:

“Lorem ipsum dolor sit amet, consectetur adipisicing elit,
sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco

laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate
velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident,
sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipisicing elit,
sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco

laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate
velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident,
sunt in culpa qui officia deserunt mollit anim id est laborum.”

As you can see, example 1 is pretty hard to read and your eyes don`t have time to rest.

Example 2 demonstrates how much difference white space can make. White space gives the eye a chance to rest, and it`s very important when you write online document.

Physical offline documents like books and newspapers are quite easy to read even if they have text close together but online documents need to be designed in a different way.

It`s a proven fact that it`s harder for out eyes to look at computer monitor than offline document and that`s why people don`t want to read emails that are not formatted the right way; It`s simply not easy to read!

To make your email easier to read, you should have white space and text breaks in your email messages.

What you should do is write as short sentences as you can and add text breaks (white space) between paragraphs.

I usually write paragraphs that contain two or three sentences and then add text break…

When you write email messages, make sure you send a test email to your own email address to see everything looks fine and it`s easy to read.

Next you should monetize your email message but you`ll do it without selling. As you remember, people don`t like to be sold…

But if you give valuable information away and close out your email message with “additional resource” in form of affiliate link,  people will be interested in checking out that link and you`ll have a high chance of making sales.

Basically All you need to do is add a P.S. at the end of the content email and watch what happens.

So, if you write email follow up, this is how it should look like:

——————————————-

Hey firstname,

content content content content
content content content content

content content content content
content content content content

content content content content
content content content content

content content content content
content content content content

Thanks for reading,
-Your name

P.S. If you want to know how to _____(fill in the blank)
You should Check this out:
—And your link goes here—

——————————–

So, what you do is add a P.S. at the bottom of your email. But there`s a catch…

If you write about web hosting, for example, you should recommend a web hosting company you are using or ebook that tells about setting up hosting and website…and of course you should give out your affiliate link so you`ll make money in the process

So, Your P.S. or signature line Should go hand in hand with the content you write and you`ll see people clicking through your link

and if we use the web hosting as example, your P.S. should be something like this:

P.S. You want to know where I host my sites?
—and your link here—

Don`t hard sell anything here. Just put out your affiliate link as additional resource for your subscribers.

Oh, and you shouldn`t write too long emails (or blog posts) because your subscribers want to get info fast!  Keep your emails short but informative and you`ll be doing great!

In next post I`ll show you how to actually load up your autoresponder follow up messages…

>>> Click here to read next blog post in this series…

Thanks for reading,

-Lauri

P.S. You want to know ebook that`s full of little-known Email marketing secrets that can make Huge Difference?  I`ve been using this guide to get AWESOME results and you can Click here to check it out…

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