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Money is in the list…not the whole truth…

May 6th, 2010 2 comments

Most of internet marketers pressure the importance
of having your own email list…

Yeah, talking `bout the good old phrase that goes:
“Money is in the list”

But The money in the list phrase is not the whole truth…

Let me explain a little further, ok?

Once you have when a list of subscribers and when you send out
emails, People almost automatically expect you to send them sales pitches.

I bet you already know this if you belong to few mailing lists,
don`t you?

What I mean is this:
When you sign up to get free report from someone,
you will most likely later on receive emails that contain cr*ppy
info that`s disguised as helpful…

…And those emails are full of affiliate links…

Let me ask you, do you want to buy something from people like that?

I mean, most of the time I get email, I almost instantly feel
that the sender is only after my wallet…

Oh man, can you smell the desperation here?

Now, If YOU are going to send emails where your only intention
is to desperately make money, it shows!

I can`t explain why, but people sense when you desperately
want something (like money) from them.

People will begin to feel you want to force them to buy something.

It`s not hard to Guess what happens next…

They don`t want to buy from you because THEY don`t have any
reason to buy from you! It`s all about you, you and you…

That`s a surefire recipe for disaster and failure!

That`s why you should ALWAYS on ONLY focus on helping your
subscribers.

Knock down the desperate need for money when you write for them
and provide real valuable info they can use.

Show that you are not another greedy marketer who is after
their credit card. Show that you care and value them.

But how will that make you money?

Well, the thing is that when your main motivation is to
help people, they begin to trust you and see you as their friend.

And when you have their trust and you promote something,
(That you know will help your subscribers)
They know it`s valuable and worth of buying.

You see, when you have proven that you provide ONLY good info,
You have earned the right to present them product offer of some kind.

And even when you promote products,
Your main focus should be helping them out.

What I mean is you should give people info they can use
even if they don’t buy from you.

Keep that in mind when you write to your subscribers.

You should have this attitude that says:
“It doesn’t really matter if people buy or not because
the only reason I write to them is to help them.”

I hope you enjoyed reading this email.

Thanks and see you later,
-Lauri

P.S. If you want to know more about relationship email marketing, I suggest you click here…